{"id":4754,"date":"2021-03-02T22:35:20","date_gmt":"2021-03-02T22:35:20","guid":{"rendered":"https:\/\/training.infnet.edu.br\/?post_type=lp_course&#038;p=4754"},"modified":"2024-09-06T17:34:14","modified_gmt":"2024-09-06T17:34:14","slug":"publicidade-digital","status":"publish","type":"lp_course","link":"https:\/\/training.infnet.site\/cursos\/marketing\/publicidade-digital\/","title":{"rendered":"Publicidade Digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4754\" class=\"elementor elementor-4754\" data-elementor-post-type=\"lp_course\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ff9bd94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ff9bd94\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78e6dd56\" data-id=\"78e6dd56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a37e7ab elementor-widget elementor-widget-breadcrumbs\" data-id=\"a37e7ab\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/training.infnet.site\/\">In\u00edcio<\/a><\/span><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3441f9b5 elementor-widget elementor-widget-heading\" data-id=\"3441f9b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PROPOSTA<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-638207ee elementor-widget elementor-widget-text-editor\" data-id=\"638207ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A forma\u00e7\u00e3o <strong>Publicidade Digital<\/strong>\u00a0do Infnet capacita voc\u00ea para atuar profissionalmente com campanhas de publicidade online. Ao longo da forma\u00e7\u00e3o, voc\u00ea aprende as principais compet\u00eancias para criar campanhas de links patrocinados com o <strong>Google Ads<\/strong>, <strong>Facebook Ads<\/strong>, <strong>Instagram Ads<\/strong> e <strong>LinkedIn Ads<\/strong>.<\/p><p>Tamb\u00e9m aprender\u00e1 a analisar as m\u00e9tricas e indicadores de performance dessas campanhas com ajuda do <strong>Google Analytics<\/strong>, al\u00e9m de criar relat\u00f3rios personalizados com o <strong>Google Data Studio<\/strong>.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-129effb9 elementor-widget elementor-widget-heading\" data-id=\"129effb9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">P\u00daBLICO-ALVO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11fc0656 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"11fc0656\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Profissionais e estudantes de Marketing e Publicidade;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Web Designers que querem prestar um servi\u00e7o mais completo e especializado para seus clientes;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Empreendedores<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9837d9 elementor-widget elementor-widget-heading\" data-id=\"d9837d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PR\u00c9-REQUISITOS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e2565f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"18e2565f\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ter familiaridade com o ambiente Windows;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Disponibilidade de um cart\u00e3o de cr\u00e9dito para fazer exerc\u00edcios pr\u00e1ticos de propaganda online (Google Ads) no valor de R$150,00.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-200a5acd elementor-widget elementor-widget-heading\" data-id=\"200a5acd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COMO \u00c9 A FORMA\u00c7\u00c3O NO DIA A DIA<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-372f2a13 elementor-widget elementor-widget-text-editor\" data-id=\"372f2a13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A forma\u00e7\u00e3o traz os principais recursos da publicidade digital e voc\u00ea aprende fazendo. <u>Voc\u00ea poder\u00e1 implementar sua pr\u00f3pria campanha de publicidade online<\/u> no Google ou nas redes sociais, com apoio direto dos nossos instrutores. \u00c9 composta por 3 cursos e as <b>aulas ser\u00e3o transmitidas ao vivo em uma sala de aula virtual com total interatividade<\/b> entre alunos e o instrutor.<\/p>\n<p>\u00c9 praticamente a mesma experi\u00eancia de uma sala de aula presencial.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef7516 elementor-widget elementor-widget-image\" data-id=\"4ef7516\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"188\" src=\"https:\/\/training.infnet.site\/wp-content\/uploads\/sites\/11\/2020\/03\/zoom-300x188.png\" class=\"attachment-medium size-medium wp-image-3742\" alt=\"\" srcset=\"https:\/\/training.infnet.site\/wp-content\/uploads\/sites\/11\/2020\/03\/zoom-300x188.png 300w, https:\/\/training.infnet.site\/wp-content\/uploads\/sites\/11\/2020\/03\/zoom.png 407w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecae42d elementor-widget elementor-widget-spacer\" data-id=\"ecae42d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a3633b elementor-widget elementor-widget-text-editor\" data-id=\"9a3633b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Voc\u00ea tamb\u00e9m ter\u00e1 acesso a uma plataforma de LMS (<i>Le<\/i><i>arning Management System<\/i>) para compartilhamento de materiais entre docentes, alunos, tira d\u00favidas e, principalmente,&nbsp;<i>networking<\/i>, al\u00e9m de direito de acesso \u00e0&nbsp;<b>biblioteca digital do Instituto Infnet, com centenas de livros<\/b>.&nbsp;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26842ea elementor-widget elementor-widget-image\" data-id=\"26842ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"316\" src=\"https:\/\/training.infnet.site\/wp-content\/uploads\/sites\/11\/2020\/03\/acervo-768x379.png\" class=\"attachment-medium_large size-medium_large wp-image-3743\" alt=\"\" srcset=\"https:\/\/training.infnet.site\/wp-content\/uploads\/sites\/11\/2020\/03\/acervo-768x379.png 768w, https:\/\/training.infnet.site\/wp-content\/uploads\/sites\/11\/2020\/03\/acervo-300x148.png 300w, https:\/\/training.infnet.site\/wp-content\/uploads\/sites\/11\/2020\/03\/acervo-1024x505.png 1024w, https:\/\/training.infnet.site\/wp-content\/uploads\/sites\/11\/2020\/03\/acervo-1536x757.png 1536w, https:\/\/training.infnet.site\/wp-content\/uploads\/sites\/11\/2020\/03\/acervo.png 1901w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Acesso ao acervo digital Safari O\u00b4Really<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3542e6a2 elementor-widget elementor-widget-heading\" data-id=\"3542e6a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CURSOS\/M\u00d3DULOS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc3a1da elementor-widget elementor-widget-accordion\" data-id=\"cc3a1da\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2141\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2141\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MD85 - Publicidade Google Ads e YouTube Ads<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2141\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2141\"><p><strong>Objetivos: <\/strong>Nesse curso voc\u00ea vai aprender na pr\u00e1tica como utilizar o Google Ads para atrair seu p\u00fablico alvo. Voc\u00ea vai aprender a trabalhar as redes de pesquisa, display e Youtube e como utiliz\u00e1-las no seu neg\u00f3cio. Voc\u00ea ainda vai aprender as campanhas din\u00e2micas do Google de Shopping e DRA (<em>Dynamic Remarketing Ads AdWords<\/em>).<\/p><p><strong>Carga-hor\u00e1ria: <\/strong>27 horas\u00a0<\/p><h6><strong>Conte\u00fado Program\u00e1tico<br \/><\/strong><\/h6><p>\u00a0&#8211; Search engines: mecanismos de buscas no ambiente digital<br \/>&#8211; Redes de Pesquisa: como planejar campanhas<br \/>&#8211; Links Patrocinados: Google Ads<br \/>&#8211; Links Patrocinados: Google Ads &#8211; Shopping<br \/>&#8211; GDN &#8211; Rede de Display do Google<br \/>&#8211; Youtube Ads: Como anunciar na rede de v\u00eddeos do Google<br \/>&#8211; Analisando Campanhas e gerando otimiza\u00e7\u00f5es<br \/>&#8211; Planejamento Geral de Google Ads<br \/>&#8211; Google Academy For Ads<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2142\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2142\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MD90 - Publicidade Facebook Ads, Instagram Ads e Linkedin Ads<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2142\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2142\"><p><strong>Objetivos: <\/strong>Nesse curso voc\u00ea vai aprender os formatos de an\u00fancios para trabalhar nas principais redes sociais: Facebook\/Instagram e LinkedIn Ads. Desde o planejamento at\u00e9 a mensura\u00e7\u00e3o dos resultados.<\/p><p><strong>Carga-hor\u00e1ria: <\/strong>27 horas\u00a0<\/p><h6><strong>Conte\u00fado Program\u00e1tico<br \/><\/strong><\/h6><p>\u00a0&#8211; In\u00edcio do Planejamento de Campanhas de M\u00eddias Sociais<br \/>&#8211; Definindo KPI\u00b4s e Verbas<br \/>&#8211; Briefing e Venda de Produtos nas Redes Sociais<br \/>&#8211; Gerenciador de An\u00fancios<br \/>&#8211; Impulsionamento de Posts<br \/>&#8211; LinkedIn Ads<br \/>&#8211; Analisando Campanhas e gerando otimiza\u00e7\u00f5es<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2143\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2143\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MD95 - An\u00e1lise e Otimiza\u00e7\u00e3o de Campanhas de Marketing Digital com Google Analytics e Google Data Studio<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2143\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2143\"><p><strong>Objetivos: <\/strong>Voc\u00ea vai aprender as principais m\u00e9tricas, vis\u00f5es e relat\u00f3rios do Google Analytics, possibilitando uma vis\u00e3o completa dos seus resultados. Al\u00e9m disso voc\u00ea ainda vai aprender a montar relat\u00f3rios personalizados com o Google Data Studio tornando o acompanhamento dos resultados muito mais eficientes.<\/p><p><strong>Carga-hor\u00e1ria: <\/strong>36 horas\u00a0<\/p><h6><strong>Conte\u00fado Program\u00e1tico<br \/><\/strong><\/h6><p>\u00a0&#8211; Cria\u00e7\u00e3o e Implementa\u00e7\u00e3o de Landing Page<br \/>&#8211; A Import\u00e2ncia dos Dados e o Tag Manager <br \/>&#8211; Google Tag Assistant e Chatbots<br \/>&#8211; Google Analytics<br \/>&#8211; Defini\u00e7\u00e3o de KPI\u00b4s<br \/>&#8211; Configurando o Google Data Studio<br \/>&#8211; Dashboards e Relat\u00f3rios do Google Data Studio<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eaac851 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-toggle\" data-id=\"2eaac851\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7821\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-7821\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">MD85 - Publicidade Google Ads e YouTube Ads<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7821\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-7821\"><p><strong>Objetivos:\u00a0<\/strong>xxxxxx<\/p><p><strong>Carga-hor\u00e1ria: <\/strong>27 horas\u00a0<\/p><h6><strong>Conte\u00fado Program\u00e1tico<br \/><\/strong><\/h6><p>\u00a0&#8211; Search engines: mecanismos de buscas no ambiente digital<br \/>&#8211; Redes de Pesquisa: como planejar campanhas<br \/>&#8211; Links Patrocinados: Google Ads<br \/>&#8211; Links Patrocinados: Google Ads &#8211; Shopping<br \/>&#8211; GDN &#8211; Rede de Display do Google<br \/>&#8211; Youtube Ads: Como anunciar na rede de v\u00eddeos do Google<br \/>&#8211; Analisando Campanhas e gerando otimiza\u00e7\u00f5es<br \/>&#8211; Planejamento Geral de Google Ads<br \/>&#8211; Google Academy For Ads<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7822\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-7822\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">MD90 - Publicidade Facebook Ads, Instagram Ads e Linkedin Ads<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7822\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-7822\"><p><strong>Objetivos: <\/strong>xxxxxxxx<\/p><p><strong>Carga-hor\u00e1ria: <\/strong>27 horas\u00a0<\/p><h6><strong>Conte\u00fado Program\u00e1tico<br \/><\/strong><\/h6><p>\u00a0&#8211; In\u00edcio do Planejamento de Campanhas de M\u00eddias Sociais<br \/>&#8211; Definindo KPI\u00b4s e Verbas<br \/>&#8211; Briefing e Venda de Produtos nas Redes Sociais<br \/>&#8211; Gerenciador de An\u00fancios<br \/>&#8211; Impulsionamento de Posts<br \/>&#8211; LinkedIn Ads<br \/>&#8211; Analisando Campanhas e gerando otimiza\u00e7\u00f5es<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7823\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-7823\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">MD95 - An\u00e1lise e Otimiza\u00e7\u00e3o de Campanhas de Marketing Digital com Google Analytics e Google Data Studio<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7823\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-7823\"><p><strong>Objetivos: xxxxx<\/strong><\/p><p><strong>Carga-hor\u00e1ria: <\/strong>36 horas\u00a0<\/p><h6><strong>Conte\u00fado Program\u00e1tico<br \/><\/strong><\/h6><p>\u00a0&#8211; Cria\u00e7\u00e3o e Implementa\u00e7\u00e3o de Landing Page<br \/>&#8211; A Import\u00e2ncia dos Dados e o Tag Manager <br \/>&#8211; Google Tag Assistant e Chatbots<br \/>&#8211; Google Analytics<br \/>&#8211; Defini\u00e7\u00e3o de KPI\u00b4s<br \/>&#8211; Configurando o Google Data Studio<br \/>&#8211; Dashboards e Relat\u00f3rios do Google Data Studio<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f34265 elementor-widget elementor-widget-heading\" data-id=\"6f34265\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TECNOLOGIAS\/METODOLOGIAS ENSINADAS:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38a7ae87 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"38a7ae87\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Google Ads<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Youtube Ads<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Facebook Ads<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Instagram Ads<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">LinkedIn Ads<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Google Analytics<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Google Data Studio<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9ea526 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9ea526\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-077bfc5\" data-id=\"077bfc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0804ffc elementor-widget elementor-widget-html\" data-id=\"0804ffc\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script SameSite=\"None; Secure\" src=\"https:\/\/static.landbot.io\/landbot-3\/landbot-3.0.0.js\"><\/script>\r\n<div id=\"myLandbot\" style=\"width: 100%; height: 600px\"><\/div>\r\n<script>\r\n  var myLandbot = new Landbot.Container({\r\n    container: '#myLandbot',\r\n    configUrl: 'https:\/\/chats.landbot.io\/v3\/H-753196-1JQMZSQZVWJ76Z63\/index.json',\r\n  });\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80bb64a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80bb64a\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db70672\" data-id=\"db70672\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43a4d37 elementor-widget elementor-widget-heading\" data-id=\"43a4d37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Webinars Gratuitos Relacionados<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b873f elementor-widget elementor-widget-spacer\" data-id=\"59b873f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fdb271 elementor-widget elementor-widget-text-editor\" data-id=\"2fdb271\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Inscreva-se em webinars exclusivos ligados a marketing digital e o comece a aprender com seus futuros professores.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce9761 elementor-widget elementor-widget-spacer\" data-id=\"4ce9761\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd75f0c elementor-widget elementor-widget-html\" data-id=\"dd75f0c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div style=\"text-align:center;\">Google Ads e a Import\u00e2ncia de se estar no Google\r\n<button type=\"button\" data-webinarHash=\"w6mnpix\" style=\"border: 2px solid rgba(0, 0, 0, 0.5); 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